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IR BLOG
What Makes for Effective Investor Relations Sites? Part 26: Give Your Investors Non-required Information Investor relations often suffers from what I refer to as a regulatory mind set. Corporations become so fixated on disclosing information in the form and fashion dictated by their local regulations and... WEBINAR – Tips, Wins and Pitfalls of Using Twitter for Investor Relations Join Darrell Heaps, CEO of Q4 Web Systems on Tuesday, September 14th from 4:00 – 5:00 p.m. EDT as he moderates an interactive discussion with Andrea Wentscher, Investor Relations Manager at BASF SE ... Accounting professors find social media improves stock liquidity: interview ACCOUNTING professors at the Ross School of Business at the University of Michigan recently published a study with a rather startling finding — using social media like Twitter can help companies... 60% of Financial Advisors in North America are Using Social Networks to Drive New Business: Study According to a survey by Socialware, over 60% of financial advisors in North America are using social networks to drive new business and build better relationships with customers. The survey consisted... 5 free stock chart options for IR websites STOCK charts are seldom a primary reason for investors to visit corporate investor relations websites, but no IR website is complete without them. That’s why free stock charts make a lot of sense fo... MarkThisDate: a great tool for IR website calendars EVENT calendars on investor relations websites are one of the most important features companies can offer – but the calendar tools available from all IR website vendors today are little changed from... What Makes for Effective Investor Relations Sites? Part 25: Let Investors See What You’ve Been Writing About In my last installment of this series, I wrote about how posting slides of your investor presentations was helpful to investors. This week, I’m addressing a corollary concern: the need for investors... LIG Assets Retains Halliburton Investor Relations as Strategic IR Counsel LIG Assets, Inc ., a Dallas-based investment company, today announced it has retained Halliburton Investor Relations (HIR; www.HalliburtonIR.com ), a full-service financial communications firm, to ass... Titan Medical Retains ICR for Investor Relations Services Titan Medical Inc . announced that it has retained ICR, LLC ( www.icrinc.com ) as its investor relations consulting partner. The firm represents many clients across many verticals, including growth co... Business and Politics Journalists Financial Times moves San Francisco-based technology correspondent David Gelles ( david.gelles@ft.com ) to U.S. media and marketing correspondent, replacing Kenneth Li , who moved to Reuters . He will...

OUR SERVICES
We specialize in a variety of IR services including website design, content development (including SEO), and online exposure and marketing.

IR News
Mobile App Downloads Are The New Email Opt-in Online marketers' top priority at the top of their funnel is to increase reach. Increasing reach on the web has long meant increasing the size of a company’s email marketing database, and email ... Website Redesign SEO Mistakes to Avoid We’ve already discussed what you need to think about before you even begin your redesign, now we’re going to discuss what SEO elements you need to keep in mind once you start the process. ... Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where ... Online Content Doesn’t Have an Expiration Date Publishing content online is simple; maybe too simple. When you click publish, share or tweet, do you instantly forget about the information you just shared? In a social media culture where the hunt f... 5 Tips to Improve Channel Partner Lead Generation Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel par... Expert Advice: How to Start a Website Redesign Here at HubSpot, we get a lot of questions around website redesigns. When should they be done, how should they be done and what mistakes not to make. In this three part series, we’ll examine som... Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for yo... How to Write a Whitepaper That Will Capture Leads The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative. Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in buildin... Expert Advice: Overcoming Inbound Marketing Challenges Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers. It helps you develop a deep... New CMO Survey Reports Marketing Spending to Rise Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The C...

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"The well-known question of “If a tree falls in the forest and no one is there to hear it, does it
make a sound?” could not be more appropriate. Without carefully planned exposure of your
company to the investor audience you seek, you really might as well be operating in silence."

Whether you already have a fully functioning investor relations website or have just gone public and need help to create such an online “company information centerpiece,” we have the complete knowledge to carry such results-oriented projects through to successful completion.

The best way for us to illustrate our methods is to describe two distinct client models, namely, one who has already gone public and built a functioning IR website and one who has just gone public and has not yet launched an IR site.

Are You Public With an Existing IR Website?

Are you getting all the IR exposure possible with your current online presence? Maybe it’s time you revisited it. We can evaluate your site in terms of its SEO potential, and work with you to locate what’s missing and develop online marketing and promotions campaigns that attract the kind of IR traffic you seek. Many clients have simply posted an IR site with nothing at all to support it. This is truly like having a tree fall in a forest with no one around to hear it.

Are You a Private Company Looking to Go Public?

You are going public for a reason. A carefully constructed IR website with fully customized and targeted marketing and promotions efforts will attract exactly the type of investor traffic you were after when you made the decision to go public in the first place. When it comes to the Internet, there are the right ways and the wrong ways to gain exposure. A first-rate IR website is an ideal starting point. We have the know how to create effective marketing and promotions that generates buzz and drives traffic.

To access detailed information on any of our available services, simply click on any of the links provided below.

Online Vehicle Creation

IR Website Design & Development
Site Content Development & Updating
Search Engine Optimization
Web Video Creation

Online Exposure & Marketing

Investor Database Development
Investor Lead Generation
Internet Advertising
Email Campaign Marketing
Blog Updating and Maintenance
Press Services (Releases & Kits)
Affiliate Marketing Programs
Social Network Marketing


IR Website Design & Development	Investor Database Development	Blog Updating and Maintenance
Site Content Development & Updating	Investor Lead Generation	Press Services (Releases & Kits)
Search Engine Optimization	Internet Advertising	Affiliate Marketing Programs
Web Video Creation	Email Campaign Marketing	Social Network Marketing