What Are You Guys All About?
At 21st Century Investor Relations, we combine a wide range of marketing and promotions services with serious industry know how to help public companies to acquire the type of investor traffic that they are looking for by going public in the first place. We are experts in fulfilling the needs of public companies, investor relations firms, and, who have attained a thorough knowledge base of the online financial and investment community. Our goal is to ensure our clients reach their online potential.
What Services Does 21st Century Investor Relations Provide?
We provide a wide range of IR-focused services for public and private companies looking to advance their Internet presence and reach out to their target audience through cost-effective, successful IR focused marketing campaigns. Our services include IR Website Design & Development, Site Content Development & Updating, Search Engine Optimization, Web Video Creation, Investor Database Development, Investor Lead Generation Internet Advertising, Email Campaign Marketing, Blog Updating and Maintenance, Press Services (Releases & Kits) Affiliate Marketing Programs, and Social Network Marketing.
The process of lead generation is actually very easy. Using a variety of available services, we can develop a program and/or partnerships with several demographically appealing and targeted high traffic websites where we place advertisements about your company and stock opportunity and request that interested investors click on the ad to go to a special web landing page we create for you that provides further corporate details about your company. The investor is invited to submit their contact details to request more information from your company. Whenever an investor submits their request for more information, their details get forwarded to you and this is how a lead is quantified.
Lead generation could work for just about any business, but most industries using this type of marketing include any public or private company including insurance agencies, education institutions etc.. Trends show that lead generation will become even more popular in the future, especially for companies needing ongoing growth plans that demand new prospects.
Investor Lead Generation is a win-win for both the investor and the company. An investor is able to request information from a company that offers the product that they are looking for and the company is given the opportunity to pitch themselves to someone who has given them permission. Leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.
- Determine pricing on a per lead basis in advance.
- Reach new investors across a wide audience of people online that otherwise would never know about your opportunity.
- Pre-qualify investors by introducing your corporate profile before the lead is generated.
- Pay only for the leads that are received
Approach it just like you would any other advertising endeavor, set aside a reasonable budget to test it and see if it works for your business. The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high rate. Do not try to approach this method of marketing without the ability to follow through and close the lead.
Search Engine Optimization (SEO) refers to the overall process of marketing a website on search engines with the objective of improving how your website interacts with search engine. The 21st Century Investor Relations team creates new IR websites and integrated marketing and promotions programs or modifies your website to ensure it gets found by investors searching for companies and opportunities that match up with your corporate and peer group focus when these investors go onto the Internet and do a search on Google, Yahoo and the other major search engines for investment opportunities.
Tens of thousands of investors are using the search engines daily to discover new investment opportunities. We uncover which searches are being done that closely match search terms that you feel are a match with your investment opportunity, whether terms related to your industry focus, market cap, exchange traded on, peer group…We then make it our job to get your website to rank high in the search results for the targeted search terms. We, in essence, create a match between the investor and your company that will surely be to your benefit and ensure you are being discovered by your target audience online.
For those who already have an IR website, it is important to recognize the need to improve your website’s presence in the search results on Google, etc. And when you are ready to go public, we can work with you to create your centerpiece – an IR website – supported by customized marketing programs that increase your company’s exposure in the investor community. We can put together a very reasonable program that any company, including yours, should find extremely affordable considering the work and expertise involved.
We have put together dozens of Internet-based marketing and advertising campaigns for companies looking to create more exposure and reach for their name, services and brand. You will find comfort in knowing you have experienced campaign management guiding your advertising and making the right decisions on your behalf, with regards to creative messaging, negotiation with and placement of your campaign on website properties that we know will produce the response and type of exposure targeted, and all the other complexities involved in ensuring your campaign is launched successfully.