This week, Boston digital marketing agency Overdrive Interactive launched SocialEye , a robust tracking and measurement dashboard designed to reveal the true ROI of social media marketing. In addition to tracking newer social media metrics such as connections (friends, fans and followers) and buzz, the comprehensive SocialEye dashboard helps marketers report on the actual ROI of their social media efforts, reporting on metrics such as site traffic, leads and revenue generated by social media marketing efforts.
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Source: http://www.21webir.com/blog/social-media-roi-overdrive-interactive-launches-socialeye-a-comprehensive-social-media-measurement-dashboard-that-reveals-true-roi-of-social-media-marketing/

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