The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for your industry? HubSpot recently analyzed 33 industries to find out. An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below:

So what does this data mean for your business? To begin with, low activity doesn’t necessarily equate to low opportunity; it may just mean that you need to adjust your strategy for that channel.

HubSpot put together a comprehensive guide to applying this type of data to your business, along with a more detailed analysis of all 33 industries. Download our free eBook to read more.

Free Ebook: Online Marketing Opportunity Report

Do you wonder if it is worth the effort to start a Twitter account or a Facebook page?

Download this free report to learn how your insudtry uses social media, blogs and search engines.

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Source: http://feedproxy.google.com/~r/HubSpot/~3/5_RYJF5mE58/Free-Ebook-Understanding-Blog-Social-Media-and-Search-Engine-Usage-by-Industry.aspx

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