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What Makes for Effective Investor Relations Sites? Part 26: Give Your Investors Non-required Information Investor relations often suffers from what I refer to as a regulatory mind set. Corporations become so fixated on disclosing information in the form and fashion dictated by their local regulations and... WEBINAR – Tips, Wins and Pitfalls of Using Twitter for Investor Relations Join Darrell Heaps, CEO of Q4 Web Systems on Tuesday, September 14th from 4:00 – 5:00 p.m. EDT as he moderates an interactive discussion with Andrea Wentscher, Investor Relations Manager at BASF SE ... Accounting professors find social media improves stock liquidity: interview ACCOUNTING professors at the Ross School of Business at the University of Michigan recently published a study with a rather startling finding — using social media like Twitter can help companies... 60% of Financial Advisors in North America are Using Social Networks to Drive New Business: Study According to a survey by Socialware, over 60% of financial advisors in North America are using social networks to drive new business and build better relationships with customers. The survey consisted... 5 free stock chart options for IR websites STOCK charts are seldom a primary reason for investors to visit corporate investor relations websites, but no IR website is complete without them. That’s why free stock charts make a lot of sense fo... MarkThisDate: a great tool for IR website calendars EVENT calendars on investor relations websites are one of the most important features companies can offer – but the calendar tools available from all IR website vendors today are little changed from... What Makes for Effective Investor Relations Sites? Part 25: Let Investors See What You’ve Been Writing About In my last installment of this series, I wrote about how posting slides of your investor presentations was helpful to investors. This week, I’m addressing a corollary concern: the need for investors... LIG Assets Retains Halliburton Investor Relations as Strategic IR Counsel LIG Assets, Inc ., a Dallas-based investment company, today announced it has retained Halliburton Investor Relations (HIR; www.HalliburtonIR.com ), a full-service financial communications firm, to ass... Titan Medical Retains ICR for Investor Relations Services Titan Medical Inc . announced that it has retained ICR, LLC ( www.icrinc.com ) as its investor relations consulting partner. The firm represents many clients across many verticals, including growth co... Business and Politics Journalists Financial Times moves San Francisco-based technology correspondent David Gelles ( david.gelles@ft.com ) to U.S. media and marketing correspondent, replacing Kenneth Li , who moved to Reuters . He will...

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We specialize in a variety of IR services including website design, content development (including SEO), and online exposure and marketing.

IR News
Mobile App Downloads Are The New Email Opt-in Online marketers' top priority at the top of their funnel is to increase reach. Increasing reach on the web has long meant increasing the size of a company’s email marketing database, and email ... Website Redesign SEO Mistakes to Avoid We’ve already discussed what you need to think about before you even begin your redesign, now we’re going to discuss what SEO elements you need to keep in mind once you start the process. ... Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where ... Online Content Doesn’t Have an Expiration Date Publishing content online is simple; maybe too simple. When you click publish, share or tweet, do you instantly forget about the information you just shared? In a social media culture where the hunt f... 5 Tips to Improve Channel Partner Lead Generation Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel par... Expert Advice: How to Start a Website Redesign Here at HubSpot, we get a lot of questions around website redesigns. When should they be done, how should they be done and what mistakes not to make. In this three part series, we’ll examine som... Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for yo... How to Write a Whitepaper That Will Capture Leads The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative. Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in buildin... Expert Advice: Overcoming Inbound Marketing Challenges Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers. It helps you develop a deep... New CMO Survey Reports Marketing Spending to Rise Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The C...

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The benefits of active, regularly updated blogging, especially in business, have never been
more numerous. We provide our investor-focused blog creation, updating, and maintenance
services to work to clients who may or may not already have a functioning blog.

Blogs that are built into or otherwise connected with an investor website as a feature tend to be the most updateable and therefore, usually the most attractive area to both existing shareholders and potential investors. Successful blogs should serve as a multi-armed source for updated marketing/promotion, information, and other materials that have value to the potential investors you are trying to attract and shareholders you are looking to keep.

The benefits of a prominent, regularly updated blog include, but are certainly not limited to:

Search Engine Marketing

Blogs give you an increased presence on major search engines, like Yahoo! and Google. A well-written, routinely updated, keyword-oriented blog can enhance your chances of garnering high rankings on search engine return pages.

Direct Communications
Blogs provide a way for you to speak directly, openly and honestly with your shareholders and potential investors.

Brand Building
Blogs serve as another channel on which to promote your brand and company to that ever-important target audience of shareholders and potential investors.

Competitive Differentiation
Because blogs give you the opportunity to tell your story over and over, helping to set you apart from the competition.

Relational Marketing
Blogs allow you to build personal, long-lasting relationships with your shareholders and potential investors that foster trust.

Exploit the Niches
Blogs help you fill your particular industry niche – also important with savvy shareholders and investor candidates.

Media & Public Relations

Blogs are excellent PR tools. The media calls you, not your competition.

Reputation Management
Blogs help you manage your online reputation, an important asset to maintain when attracting investors.

Low Cost/High Return
Blogs are inexpensive to set up, operate and maintain.

To access another feature of our Online Exposure & Marketing services, simply click on any of the links provided below.

Click here for a set of benefits of Corporate Blogging.


IR Website Design & Development	Investor Database Development	Blog Updating and Maintenance
Site Content Development & Updating	Investor Lead Generation	Press Services (Releases & Kits)
Search Engine Optimization	Internet Advertising	Affiliate Marketing Programs
Web Video Creation	Email Campaign Marketing	Social Network Marketing