√ Fact: The majority of investors now use the Internet to acquire investment ideas and information.

Now is the right time to take advantage of this rapidly emerging trend. At 21st Century Investor Relations, we create unique and highly effective Internet Marketing programs for publicly traded companies looking to build an investor audience.

Inbound Marketing is the next phase of marketing on the Web, and we are one of the first online IR firms to make intelligent use of the Internet and social media to disseminate client information – making our clients’ stock prices more efficient. We call it Investor Relations 2.0 – that is, building a strong IR audience by using new media marketing know how to place the right type of information, into the right hands at the right time. This ensures the delivery of your information to investors who are looking for it right now.

Abandoning traditional IR - which includes often ineffective and always wasteful marketing practices - we apply inbound marketing techniques to create timely and relevant content that is based on client information, which we then promote on the Internet. By doing so, we are able to build an audience for our clients over time.

At 21st Century Investor Relations, we disseminate client information by highlighting their positive investment characteristics through proprietary blog and content creation. Furthermore, we create value by driving investor traffic to this content via Search Engine Optimization (SEO), Online Exposure and Marketing, and Social Network Marketing. 

The first step in creating dramatically increased price and volume activity is a professionally designed website. This site should revolve around relevant and valuable content that is regularly updated and populated with keywords that typical investors would use in a search to locate relevant investment opportunities. Investor Lead Generation programs are then added to provide a constant source of Retail Stock Market Investors and Internet-savvy money managers.

As more and more potential investors start to follow our clients, the end result is an increased shareholder base.